Sales & Market Analyst

	Sales & Market Analyst

General informations

AGL (Africa Global Logistics) is the leading multimodal logistics operator (port, logistics, sea and rail) in Africa.
The company is now part of the MSC Group, a leader in maritime transport and logistics. With expertise developed over more than a century and more than 23,000 employees in 50 countries, including 3,000 in Cameroon, AGL provides its African and global customers with comprehensive, customised and innovative logistics solutions, with the ambition of making a lasting contribution to Africa's transformation.
AGL is also present in Haiti and Timor.

Are you looking for a rewarding experience in an international environment? Would you like to make an impact in a company that puts Africa at the heart of its projects?

Join AGL, the benchmark multimodal logistics operator on the African continent!

Job description

Mission Description                      

To analyze market trends, customer behavior, sales performance, and business data to provide actionable insights that support revenue growth, customer acquisition, market expansion, and strategic decision-making. The role bridges sales and marketing functions by transforming data into business intelligence that drives operational and commercial excellence.

 

Profile

REQUIREMENTS:
- Bachelor's Degree in Marketing, Business Administration, Economics, Commerce, or a related field.
- Professional certification in Marketing Analytics, Business Intelligence, or Data Analysis would be an added advantage.
-Minimum 3-5 years' experience in sales analysis, marketing analysis, business intelligence, or commercial performance management.
-Experience working with large datasets and business reporting tools.
-Experience in logistics, transportation, freight forwarding, supply chain, or related industries is an advantage.
-Proven experience supporting commercial decision-making through data analysis.

KEY RESPONSIBILITIES:
1. Market Research & Competitive Intelligence
-Conduct market research to identify industry trends, customer needs, and business opportunities.
-Monitor competitor activities, pricing strategies, and service offerings.
-Analyze market conditions and provide recommendations to support business growth.
-Prepare market intelligence reports for management.

2. Sales Performance Analysis
-Monitor and analyze sales performance against budgets, targets, and KPIs.
-Track revenue trends, customer acquisition, retention, and profitability metrics.
-Develop sales forecasting models and performance dashboards.
-Identify sales gaps and recommend corrective actions.

3.Marketing Analytics
-Measure the effectiveness of marketing campaigns and promotional activities.
-Analyze campaign ROI and customer response rates.
-Track lead generation and conversion performance.
-Provide recommendations to improve marketing effectiveness.

4. Business Intelligence & Reporting
-Develop and maintain dashboards using Power BI, Excel, or other reporting tools.
-Generate weekly, monthly, and quarterly sales and marketing reports.
-Analyze data from multiple sources and present insights to management.
-Support decision-making through accurate and timely reporting.

5.Customer & Revenue Analysis
-Analyze customer purchasing patterns and behaviors.
-Segment customers based on industry, revenue, volume, and profitability.
-Identify opportunities for cross-selling and upselling services.
-Monitor customer satisfaction trends and retention metrics.

6.Strategic Support
-Support pricing reviews and commercial strategy development.
-Participate in budgeting, forecasting, and business planning processes.
-Assist in the development of growth strategies and market expansion initiatives.
-Support digital transformation and data-driven decision-making within the business.