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AGL (Africa Global Logistics) is the leading multimodal logistics operator (port, logistics, maritime and rail) in Africa. The company is now part of the MSC Group, a leading maritime and logistics company. Thanks to its expertise developed over more than a century and to more than 23,000 employees in 50 countries, AGL provides its African and global customers with global, tailor-made and innovative logistics solutions, with the ambition of contributing to the transformation of Africa in a sustainable way. AGL is also present in Haiti and Timor.Are you looking for a rewarding experience in an international environment? Do you want to make an impact in a company that puts Africa at the heart of its project? Join AGL, the leading multimodal logistics operator on the African continent!
SALES & MARKETING MANAGEMENT MARKETING COORDINATOR M/F
PERMANENT
Africa, Uganda, KAMPALA
Full time
1. Marketing Strategy Implementation• Support development of the annual marketing strategy aligned to business objectives• Break down the annual strategy into quarterly and monthly execution plans• Develop and maintain a detailed marketing activity calendar• Ensure alignment between marketing initiatives and sales priorities• Track progress of planned activities and provide weekly updates to the Marketing Manager/Commercial manager • Identify gaps in marketing performance and recommend corrective actions2. Campaign Planning and Execution• Coordinate end to end execution of marketing campaigns from concept development to post campaign evaluation• Prepare campaign briefs outlining objectives target audience key messages timelines and budgets• Liaise with designers content creators and agencies to produce marketing materials• Ensure timely delivery and deployment of campaign materials• Monitor campaign implementation to ensure adherence to scope timelines and budget• Conduct post campaign analysis including ROI lead generation and engagement metrics• Prepare campaign performance reports with insights and recommendations3. Digital Marketing Management• Manage and regularly update company social media platforms • Develop monthly social media content calendars• Coordinate creation of engaging content including graphics videos testimonials and articles• Monitor and respond to online inquiries in collaboration with relevant departments• Track digital analytics including reach engagement impressions click through rates and conversions• Generate monthly digital performance reports• Support search engine optimization initiatives• Assist in managing paid advertising campaigns and monitor return on ad spend• Ensure website content is current accurate and aligned to brand guidelines4. Brand Management and Corporate Identity• Ensure strict adherence to brand guidelines across all communication materials• Maintain and update brand assets including logos templates and design elements• Coordinate production of branded materials such as brochures flyers banners corporate gifts and promotional items• Review all marketing materials for consistency accuracy and quality before publication• Support internal branding initiatives to promote company culture and values5. Events and Activations• Plan coordinate and support company participation in exhibitions conferences and networking events• Prepare event budgets timelines and logistical plans• Liaise with vendors for venue booking branding catering and technical support• Coordinate promotional materials and branded merchandise for events• Support on site event management including setup registration and stakeholder engagement• Prepare post event evaluation reports including lead tracking and cost analysis6. Market Research and Competitive Analysis• Conduct market research to identify industry trends customer preferences
• Minimum undergraduate level standard• A master's degree in marketing added advantage • Professional marketing certification is an added advantage• Knowledge of the freight industry• At least 3 to 5 years of progressive experience in marketing communications digital marketing or a similar coordination role• Proven experience in managing marketing campaigns and events• Strong understanding of digital marketing tools and analytics• Proficiency in Microsoft Office• Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite• Strong analytical and reporting skills
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